• Labmeta/Paul Mumford
  • Director/Designer/Animator
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Hi
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    • Po Box 61137
    • London E3 9BH
    • studio@labmeta.net
    • 44 [0]7540 635 334
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    • Speedo /
    • Selected Works
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    • Speedo LZR RZR Swinwuit
    • Speedo LZR RZR Swinwuit
    • Speedo LZR RZR Swinwuit
    • Speedo LZR RZR Swinwuit
    • Speedo LZR RZR Swinwuit
    • Speedo LZR RZR Swinwuit
    • Speedo LZR RZR Swinwuit
    • Speedo LZR RZR Swinwuit
    • Info
      • Format: SD PAL 16:9
    • Downloads
    • Links
    • Credits
      • Agency: Balance London
      • Production Company: Ne1c0
      • Director & Designer: Paul Mumford
    • Description

    Event producers Balance-London booked Ne1co to produce animated graphics for Speedo’s 80th year celebrations. On the same occasion, the swimwear name also launched their latest competition bodysuit – the FASTSKIN LZR RACER. I worked in tandem with the agency to design and animate a series of animations and loops which Oli Sorenson from ne1co performed live at a London event while pre-recorded playback simulaneously launched the suit in New York, Tokyo and Sydney. Using imagery of the FASTSKIN LZR RACER in action in combination with racing, time and space travel imagery we projected alongside a 3d holographic projection system displaying teh dynamics of the suit. Later in the year the work also went on to be used at the Beijing Olympics ceremony.