• Labmeta/Paul Mumford
  • Director/Designer/Animator
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Hi
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    • Po Box 61137
    • London E3 9BH
    • studio@labmeta.net
    • 44 [0]7540 635 334
    • _____________________




    • Sony IFA 2008 /
    • Selected Works
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    • ifa08_10
    • ifa08_02
    • ifa08_03
    • ifa08_04
    • ifa08_05
    • ifa08_06
    • ifa08_07
    • ifa08_08
    • ifa08_09
    • ifa08_10
    • ifa08_11
    • Info
      • Date - August 2008
      • Format - QT 1080p
      • Duration - 2 mins
    • Downloads
    • Links
    • Credits
      • Production Company - Dfuse
      • Agency - Fallon & Freestate Ltd.
      • Directed by Mike Faulkner & Paul Mumford
      • Animation by Paul Mumford
      • Audio Design by Matthias Kispert.
    • Description

    IFA is the world’s largest consumer electronics event. It’s a trade show where companies from all over the world show off their most exciting new electronic technologies. The highly succesful agency Fallon approached DFuse alongside Hexstatic to create eight, 2 minute, films to showcase the most exciting products Sony is launching this year. Projected in HD on two massive screens in a large Sony event space DFuse undertook four animated videos showcasing a new E-Book reader, Edgelight technology and the Bravia television. Paul got involved as an animator for the project designing and animating a two minute animtion for the Sony Ebook reader under the direction of Mike Faulkner.