• Labmeta/Paul Mumford
  • Director/Designer/Animator
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Hi
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    • Po Box 61137
    • London E3 9BH
    • studio@labmeta.net
    • 44 [0]7540 635 334
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    • Sony W910i Launch /
    • The Archive
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    • Info
    • Downloads
    • Links
    http://www.sonyericsson.com
    • Credits
    • Quayola - Design, Animation & Director, Ed Shaw - Editor Producer & Director Quayola + Paul Mumford
    • Description

    Sony’s latest phone was released via an online press launch produced and orchestrated by Brando marketing in London. Working with ne1co the brief was to create a vj style viral, an 8 min mood video and post-produce an interview series with the lead artists, Grove Armada, for the campaign which was all broadcast via a live stream to international journalists logging on at the same time.