• Labmeta/Paul Mumford
  • Director/Designer/Animator
  • __
Hi
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    • Po Box 61137
    • London E3 9BH
    • studio@labmeta.net
    • 44 [0]7540 635 334
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    • Info
      • Format: SD PAL 16:9 QT
      • Duration: 1min 20secs
    • Credits
      • Director: Quayola
      • Animation: Quayola and Paul Mumford
      • Audio: Autobam
      • Photography: James Medcraft
    • Description

    This project is a commissison from Onedotzero to director Quayola for the MTV Bloom competition. The work is an investigation into the icons of Rome’s renaissance architecture and the dissolution of their compactness. Through a combination of photographs and computer-generated graphics, “Rome” aims to create a series of images where the subject is de-contextualized from its historical and cultural implications. A process of metamorphosis transforms the architectural matter. Its solid three-dimensional spatiality mutates into an ephemeral two dimensional skin made of geometrical shapes and colors, obtaining a new incompact reality. The images represent these transmutations in a specific moment in time, like if an external spectator photographed them. Assuming different meanings, the represented buildings appear under a new perspective that focuses on their images rather than their historical and architectural significance.